swipecuts.

Rade Babovic / Video Editor

Let’s talk

Video ads for brands that want to grow.

I turn raw footage into Meta and TikTok ads—with clear stories, strong hooks, and fresh variations to test.

In the comments.

mazdontmiss: Genius Marketing. Strokes of genius
gunsandscripture: Probably the first sponsored add reel I’ve ever watched all the way through and dang it this goes hard and is so needed in the clothing industry
sofyalvarezz: one of the first ads i actually enjoyed watching, the delivery was perf
elericochico: Now this is how you make an AD!!!
turkisheats: Watched the whole ad twice. One of the best ads I have seen
stuart.j.banks: Give your marketing team a raise
thetruenorthadventure: One of the best ads I’ve ever seen
tantan_abdn: Fantastic advert really made, me stop and think
NeroThe Keggy

Selected work.

Results from campaigns
I’ve worked on.

$40k → $400k / month

Activewear

Editing and hook ideation for a brand that grew over eight months.

$2M+

Apparel

Ad creative contributing to profitable revenue.

Facebook Ads Manager report showing campaign spend, purchase value and ROAS in US dollars
Facebook Ads Manager · USD
Facebook Ads Manager report showing purchases, spend and purchase conversion value in pounds
Facebook Ads Manager · GBP
Original Instagram screenshot showing three reels with 318K, 946K and 3.5M views
Instagram views

“The ads you have been doing have been amazing as well. The hit rate is strong.”

Tyler / Client feedback

More than the edit.

A good ad needs a clear angle, a strong opening, and a reason to keep watching. I help shape the story, edit the footage, and build variations for testing.

Performance editing
Direct-response edits, motion graphics, and platform-ready assets.
Hooks & variations
New openings and creative variations for testing.
Creative quality
Consistent branding and careful review before delivery.

Let’s talk about
your next campaign.

Tell me about your brand and what you want to achieve.

Video by Rade Babovic

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